4e Launch minus fanfare

[malraux]

Meh, I'm actually surprised the site is still up and reasonably responsive.

 

[SteveC]

No, this is perfect: you see, by not doing anything special for launch, they're making us all talk about it. It's the best sort of marketing genius!

Seriously, though... I wonder at the lack of a big "ta-da!" for today.

I suppose we'll start to see something in the near future, but the concept of marketing by not marketing continues to amaze me.

--Steve

 

[Ashrem Bayle]

[sarcasm]So WOTC fumbled its software efforts? I'm shocked.... SHOCKED. [/sarcasm]

Seriously, I really wanted them to succeed this time. But as is, I'm not exactly psyched about paying a monthly fee to a company who has proven time and time again that they have no idea how to manage any form of digital distribution.

I'm pretty tired of hearing; "For real this time."

 

[mcrow]

Well, given that I've heard they have big ads in the back of the core books telling people to go to www.dndinsider.com for a free 10 day trial, I was hoping there would be something to try. Advertising something that isn't available can be a big turn-off for some people. Sort of like seeing an ad for an awesome car on TV, the ad tells you to test drive one at your local dealer, you go to the dealership and they tell you "Sorry, we don't have any, they haven't actually shipped any of them, I have no clue when we'll get one". That would guarantee my loss of interest in the car, and likely in the brand. To me it is just shy of false advertising or bait-and-switch tactics, telling people something is available when it isn't.

I can totally understand that.

 

[Imperialus]

Chalk me up to disappointed too. Seriously. Jeff Sommers, a nobody Sci Fi author who wrote The Electric Church and Digital Plague had a better rollout on his site for the release of his second book.

The Electric Church website is a thing of beauty, and the guy's published by Orbit, hardly the sort to throw massive amounts of money at something.