Because the 'ten or better' is an assumption and at best, a design guideline, and one that through various reasons didn't bear out nor survive till press.
Also, 10+ doesn't account for all the variations in the game, the player's abilities, does not allow design space for different accuracies on attacks, and doesn't account for level or skill increase of the characters.
Less design space = less options = bad for a game that wants to add more options in.
In practice, a probability of succeeding between 25% to 50% is the range to design for (ie. combat, skills, etc ...). Probabilities of less than 25%, typically are due to to player characters doing stuff which they are not proficient at, and/or there's significant penalties (ie. debuffs, etc ...), and/or the target is too high of a level. For success probabilities greater than 50%, it can become too easy.
As everybody has experienced before, requiring a raw d20 roll greater than 16 can be very frustrating.