There are two spells in the 3.5 Manual of the Planes called attune form and avoid planar effects that attune the body to the normal "background effects" of the plane being entered. So a PC under the effects of one of those spell on the Elemental Plane of Fire would not be harmed by the flames inherent to the plane, but would still be affected by the burn effect of a fire elemental's slam or a fireball spell. That may be a way to get your PCs onto the plane you want while still allowing the inhabitants' fire-based attacks still be effective.
Johnathan
Johnathan