Zardnaar
Legend
I think it was during 4e that they said adventures didn't sell, commenting on adventure sales in either 3e/4e. But I forget where. I wonder if it was related to the standard 4e sales slump...
Fewer products that sell better as they appeal to a wider audience? Sounds like a winning strategy to me.
It's certainly working. Instead of having to reboot the edition to boost flagging sales like they did after this length of time in 3e and 4e, they've got another hit book. And the PHB is still strong to boot.
4E is innocent on this one. It dates from the early 3E era with conclusions based on data from the 90's. Its why they went with the OGL.