The Gleemax page(s) as you see them today are not how they will look. Color, font, functionality will change. What you have there now is a basic web page with a message board and blogs that are being used to announce the venture and provide information about what it will become. There is also a ARG (alternate reality game) that was used to tease the site and build early interest among game players like like ARGs. The Lost TV show among other thinsg has used an ARG and Jordan Weisman, founder of WizKids, is credited as a early pioneer of using ARGs for marketing.
Gleemax will provide back end architecture for the D&D DI (commuinity pages for example) but the look and feel and branding will be D&D (down to the URL). If they so choose there will be D&D or other RPG users on the Gleemax portion.
