BluWolf
Explorer
While I have been away from active gaming over the last few years, I have been a passionate participant of our hobby for almost 30 years. It is with this frame of reference I implore you, PLEASE GET THIS RIGHT!
As I reviewed the Youtube clips on the announcement of 4E I found my self curious as to what does this really mean? In the days since the announcement it has become pretty clear to me that there is an important shift (potentially) taking place.
For too long our hobby has been mired in the minutia of game mechanics and settings. Most of the conversations I see about our hobby are about how we improve this rule or that mechanic. I equate is to discussing the virtues of artificial or natural horse hair on your buggy whip.
The real thing we should be discussing is how do we improve the over all experience of game and make it easier for people to enjoy the past time. So while the teeth gnashing has already ensued regarding alignment, feat chains and vancian magic, I say this is all completely irrelevant. The number of rule changes, errata, versions and updates has proven that there WILL be partakers of this hobby regardless.
The real question is HOW will we play moving forward?
For too long this hobby has leveraged the changes that technology has introduced in how we socially interact in an administrative fashion. If it addressed these changes at all it was either in an e-paper form of distribution, speeding up (or over complicating at times) the administrivia or at its best, providing a means for communication and planning via discussion groups or meet up sessions. These have been evolutionary adoptions.
What is needed is REVOLUTIONARY change. The killer app. I don’t need to get in an overly description of a killer app because everyone knows it when they see it. The car, Visi-calc, the web, iPods. These are things that transformed how people do things.
The iPod is a perfect example. Portable MP3 based music was not revolutionary. All of the pieces have been around for years. Yet the convergence of excellent design, ease of use and over all convenience turned it into a passionate success. If there is one thing Steve Jobs has proven is that harnessing people’s passion is a very sustainable business model.
The aspects of the next version of D&D that you have mentioned are not new. Obviously role-playing has been around for along time and the online collaboration tools have been there as well in various guises. What hasn’t been there is the convergence of these tools in this realm that constituted a revolutionary application that draws people in and allows them to experience the total in a better way. The Killer App.
You have the opportunity to create this killer app if you do not take your eye off the ball.
A killer app requires 3 things, in my feeble mind:
Active passionate users
Active vibrant developers
Content
Obviously there are many active players of various rpgs around the world. You have done the studies. Your studies also have told you how many people DO NOT play RPGS. I am not privy but my guess is the latter vastly outweighs the former. That is the definition of a market opportunity. Your market studies have also brought into stark relief that catering to us old grognards is not a sustainable business model. So how do you get these other people to play rpgs? Make it available and stimulating in away that is convenient and compelling for them. Online. Make it easy to use. Make it feature rich and intuitive. Apply the elements of good design. DO NOT simply cram the way we used to play into a different medium and call it a day. A pig in lipstick is still a pig wearing lipstick.
If it is easy and compelling for people to interact in this medium they will. Teeth gnashing and food dragging aside.
With out opening a theological debate of heinous proportions most people will tell you the Windows is an absolutely horrible operating system. No kidding right? Well they own everything. One of the ways they do this is they make things available on their stuff. There are developers that are invited in and told how to write for their world. Unless you want to hire 100s of people to write and develop content, code and graphics for your environment (which I imagine Hasbro would never do) provide a mechanism for 3rd party people to develop for the application. Professional and hobbyist.
The previous point sort of feeds into this next point. If there is content available that people can avail themselves of they will use this application more. Let’s face it, with out music there is no iPod. With out constant updates, the best MMO would shrivel and die after a short period of time. Your focus moving forward should not be about selling books. It should be about being the generators or distributors of content to those people that use your application. To reiterate the earlier point. Unless you want a huge staff sitting around doing this, outsource it.
Let me be frank, your success as a software development house has not been stellar. There is an opportunity here to transform this craft and harness the changes that technology has made in how we interact as a community.
Please take a step back from the old ways of doing things. Breathe. And take a fresh approach to this opportunity.
IT’S NOT ABOUT THE MECHANICS.
Please get it right.
We are counting on you.
As I reviewed the Youtube clips on the announcement of 4E I found my self curious as to what does this really mean? In the days since the announcement it has become pretty clear to me that there is an important shift (potentially) taking place.
For too long our hobby has been mired in the minutia of game mechanics and settings. Most of the conversations I see about our hobby are about how we improve this rule or that mechanic. I equate is to discussing the virtues of artificial or natural horse hair on your buggy whip.
The real thing we should be discussing is how do we improve the over all experience of game and make it easier for people to enjoy the past time. So while the teeth gnashing has already ensued regarding alignment, feat chains and vancian magic, I say this is all completely irrelevant. The number of rule changes, errata, versions and updates has proven that there WILL be partakers of this hobby regardless.
The real question is HOW will we play moving forward?
For too long this hobby has leveraged the changes that technology has introduced in how we socially interact in an administrative fashion. If it addressed these changes at all it was either in an e-paper form of distribution, speeding up (or over complicating at times) the administrivia or at its best, providing a means for communication and planning via discussion groups or meet up sessions. These have been evolutionary adoptions.
What is needed is REVOLUTIONARY change. The killer app. I don’t need to get in an overly description of a killer app because everyone knows it when they see it. The car, Visi-calc, the web, iPods. These are things that transformed how people do things.
The iPod is a perfect example. Portable MP3 based music was not revolutionary. All of the pieces have been around for years. Yet the convergence of excellent design, ease of use and over all convenience turned it into a passionate success. If there is one thing Steve Jobs has proven is that harnessing people’s passion is a very sustainable business model.
The aspects of the next version of D&D that you have mentioned are not new. Obviously role-playing has been around for along time and the online collaboration tools have been there as well in various guises. What hasn’t been there is the convergence of these tools in this realm that constituted a revolutionary application that draws people in and allows them to experience the total in a better way. The Killer App.
You have the opportunity to create this killer app if you do not take your eye off the ball.
A killer app requires 3 things, in my feeble mind:
Active passionate users
Active vibrant developers
Content
Obviously there are many active players of various rpgs around the world. You have done the studies. Your studies also have told you how many people DO NOT play RPGS. I am not privy but my guess is the latter vastly outweighs the former. That is the definition of a market opportunity. Your market studies have also brought into stark relief that catering to us old grognards is not a sustainable business model. So how do you get these other people to play rpgs? Make it available and stimulating in away that is convenient and compelling for them. Online. Make it easy to use. Make it feature rich and intuitive. Apply the elements of good design. DO NOT simply cram the way we used to play into a different medium and call it a day. A pig in lipstick is still a pig wearing lipstick.
If it is easy and compelling for people to interact in this medium they will. Teeth gnashing and food dragging aside.
With out opening a theological debate of heinous proportions most people will tell you the Windows is an absolutely horrible operating system. No kidding right? Well they own everything. One of the ways they do this is they make things available on their stuff. There are developers that are invited in and told how to write for their world. Unless you want to hire 100s of people to write and develop content, code and graphics for your environment (which I imagine Hasbro would never do) provide a mechanism for 3rd party people to develop for the application. Professional and hobbyist.
The previous point sort of feeds into this next point. If there is content available that people can avail themselves of they will use this application more. Let’s face it, with out music there is no iPod. With out constant updates, the best MMO would shrivel and die after a short period of time. Your focus moving forward should not be about selling books. It should be about being the generators or distributors of content to those people that use your application. To reiterate the earlier point. Unless you want a huge staff sitting around doing this, outsource it.
Let me be frank, your success as a software development house has not been stellar. There is an opportunity here to transform this craft and harness the changes that technology has made in how we interact as a community.
Please take a step back from the old ways of doing things. Breathe. And take a fresh approach to this opportunity.
IT’S NOT ABOUT THE MECHANICS.
Please get it right.
We are counting on you.