The best game stores I've been in have several features noted here. Open late. Gaming area--preferably separate from the retail area to allow separate closings. Some diversification. If it were me, I'd focus on games. I'd carry traditional types like regular card decks, casino mats (felt), chess, checkers, etc. for the non-RPG types who come in looking for a more traditional type of game. Go with what you know. In addition to various RPGs, I love Monopoly. I would carry all types of Monopoly and perhaps even run store tournaments.
But there is one very, very important factor not yet mentioned. KEEP YOUR GAME STORE CLEAN! I've identified a distinct odor that many game (& hobby) stores share (with some gamers, too! Just go to GenCon.). Choose a clean building or space to begin with and KEEP IT CLEAN. Don't rent a place on the cheap only to be surprised by the horrid smell when the roof leaks, the place floods, the AC breaks, or anything else. Cleanliness is very important for shoppers, particularly those that are just buying for their beloved gamers.
Also, consider getting a cat. People love cats. My wife, who isn't a gamer, now asks me to make weekly trips to a local hobby store where they have adopted a cat. Unfortunately, the place only carries a few minis that interest me. But, guess where I've bought all my minis recently. (But remember to keep the cat's contribution to the store clean. Scoop the litter daily and change it weekly. Keep the food out of sight. Preferably, let the cat out for feeding & other bodily functions.)
Good luck with the endeavor.
But there is one very, very important factor not yet mentioned. KEEP YOUR GAME STORE CLEAN! I've identified a distinct odor that many game (& hobby) stores share (with some gamers, too! Just go to GenCon.). Choose a clean building or space to begin with and KEEP IT CLEAN. Don't rent a place on the cheap only to be surprised by the horrid smell when the roof leaks, the place floods, the AC breaks, or anything else. Cleanliness is very important for shoppers, particularly those that are just buying for their beloved gamers.
Also, consider getting a cat. People love cats. My wife, who isn't a gamer, now asks me to make weekly trips to a local hobby store where they have adopted a cat. Unfortunately, the place only carries a few minis that interest me. But, guess where I've bought all my minis recently. (But remember to keep the cat's contribution to the store clean. Scoop the litter daily and change it weekly. Keep the food out of sight. Preferably, let the cat out for feeding & other bodily functions.)
Good luck with the endeavor.