There is no guideline to monster criticals really, typically it just comes from wielding high crit weapons such as orcs with greataxes. As long as you don't go overboard, if you feel a monsters needs something a little extra, you can add some crit dice to their damage, or even the occasional critical effect such as knocking a creature prone on a crit.
Usually it's not worth worrying about since you can't exactly plan for crits, unless your campaign has a lot of a certain type of creature and you want to make those crits a defining factor for the creature. For instance, say your PC's are going to fight a bunch of werewolves where ever they go. You might decide a werewolf's bite weakens till eont on a critical hit, and carry this through even minions. It could add an interesting and unique element to the game.