It is rare that you can see ineptitude like this playing out in real time.
Up until recently, I had often remarked that HBOMax was the best of the streaming services ... and with a little proper guidance, would likely be one of the big winners moving forward.
But this? Let's see ....
1. They've saddled the company with debt.
2. They've completely alienated creatives ... and CAA.
3. They appear to not understand their own audiences- the demographics or the desires.
4. They seem to have no idea what the HBO brand means.
5. Finally, they are pivoting hard to movie releases ... which is a choice, but could be done just as easily without starving the streaming service.