There's also The Wyrm's Hoard - an online, searchable database of adventures. It has all of the 3.0 Dungeon adventures in it. Anyone can enter new stuff as well so the older issues could be entered.qstor said:
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NOW LIVE! Into the Woods--new character species, eerie monsters, and haunting villains to populate the woodlands of your D&D games.
Pathfinder 1E Changes at Paizo
- Thread starter Keith F Strohm
- Start date
Random Thoughts on Advertising
Keith,
I remember chatting with Jesse Decker (I think it was him) on the boards here more than a year ago and at the time I mentioned that I thought Dragon could get a lot more advertisers if they updated their audit with the Audit Bureau of Circulations. Checking on SRDS online, it seems that you still haven't updated it.
Also, just curious if your ad sales people try to get any non-endemic advertisers into the magazine? While the overall circulation is not that high, I would expect that the pass-along readership is probably in the 3-4 range. And, younger males (18-34, which I imagine is your core audience) are a traditionally tough group to reach with standard media. A pretty big portion of your audience I would imagine have a decent discretionary income because they can afford to support their hobby. I saw someone on the ENWorld boards a few weeks ago claim to spend $100/month on RPG material. With a little research and perhaps a subscriber study, I bet you could make a case of going after some bigger, non-game advertisers. More movie releases and DVD sales (I've seen a few already, if I remember correctly) and perhaps things like electronics? That seems like a big untapped category for you.
While this won't necessarily improve the content of the magazine, editorial-wise, it would bring in more money that you could use to add more pages to the book, keep costs down, and hire more editorial staff.
Just some thougths.
Keith,
I remember chatting with Jesse Decker (I think it was him) on the boards here more than a year ago and at the time I mentioned that I thought Dragon could get a lot more advertisers if they updated their audit with the Audit Bureau of Circulations. Checking on SRDS online, it seems that you still haven't updated it.
Also, just curious if your ad sales people try to get any non-endemic advertisers into the magazine? While the overall circulation is not that high, I would expect that the pass-along readership is probably in the 3-4 range. And, younger males (18-34, which I imagine is your core audience) are a traditionally tough group to reach with standard media. A pretty big portion of your audience I would imagine have a decent discretionary income because they can afford to support their hobby. I saw someone on the ENWorld boards a few weeks ago claim to spend $100/month on RPG material. With a little research and perhaps a subscriber study, I bet you could make a case of going after some bigger, non-game advertisers. More movie releases and DVD sales (I've seen a few already, if I remember correctly) and perhaps things like electronics? That seems like a big untapped category for you.
While this won't necessarily improve the content of the magazine, editorial-wise, it would bring in more money that you could use to add more pages to the book, keep costs down, and hire more editorial staff.
Just some thougths.
Keith F Strohm
First Post
Samothdm said:
Thanks for your thoughts. Our ad sales director has indeed been going after non-gaming accounts--with aome success. It's only recently that I've turned my attention to the advertising section of our business--so I'm still learning quite a lot. However, it's my understanding that the cost to meet the auditing requirements for many of the very large corporate advertisers (Doritos, Coke, etc) is prohibitive for our company at the moment. We are still examining this area however.
Keith Strohm
Vice President
Paizo Publishing, LLC
D+1
First Post
What they need to provide is a DRAGON index. Given the size of a task that is I don't necessarily expect to see it. But I do have a complete collection of Dragon (even The Strategic Review) and the copy of the cdrom archive I have is missing disk 4, containing instead a duplicate disk 3 so even that which covers at least the older issues has "holes" in what I can look up.qstor said:
I don't research into my back issues too often but when I do I REALLY need a complete article index.
bolie
First Post
Index!
I am starting to build up a collection of Dragon and Dungeon magazines. I have been fairly happy with both. But as I get more and more issues, I lose track of what I've read and where it is. I may remember reading about an interesting magic item or spell or whatever but don't have the time or patience to flip through every Dragon/Dungeon to find it.
An online index would be a great help. It would also be advertising, as it would show potential customers what kinds of articles are in the magazines.
Bolie IV
I am starting to build up a collection of Dragon and Dungeon magazines. I have been fairly happy with both. But as I get more and more issues, I lose track of what I've read and where it is. I may remember reading about an interesting magic item or spell or whatever but don't have the time or patience to flip through every Dragon/Dungeon to find it.
An online index would be a great help. It would also be advertising, as it would show potential customers what kinds of articles are in the magazines.
Bolie IV
BrooklynKnight
First Post
Keith, Might I recommend something?Keith F Strohm said:
A good place to advertise would be in webcomics.
Most webcomics online sell banner space thats not obtrusive. They tend to only sell space to things that appeal to their readers. Thus you're gonna be hitting your target demographic.
Target gamer friendly webcomics. The banners are fairly cheep. The payoff might be far greater.
