Comic sales - Need advice and help

Harmon

First Post
After years of dust gathering on the tops of my comic book boxes I have decided that I need to sell the lot of them. A collection that ranges from the mid '80s to the beginning of 2000. Roughly 25 short boxes full.

eBay is the choice place to get rid of them, but I am unfamiliar with using the site (yes, I know what it is, I just have never needed anything off of it). I got a PayPal account, and have started watching comic sales, and trying to figure it out by observation. Even bought a book on eBay to see what's suggested for selling.

Shipping the books is a primary concern. I would rather they showed to the buyer in fine shape, so I thought of placing the book between two pieces of card board, stapling the card board then slipping the sandwich into a large envelope. I think that will give it padding and keep it from moving about. Writing "Do Not Fold, or Bend" on the outside should also help protect it, but its my experience that some mail carriers just don't care and will fold/bend/roll/stuff anyways.

So what I am asking of you all is-
Suggestions- what am I missing on this project? (Besides the guts to just jump in with both feet - God, I would so rather be walking plates all day then doing this eBay thing.)

Also the shipping thing concerns me- does anyone have any suggestions on how to ship comic books so they don't get thrashed?

Whatever you can suggest, that I didn't think of please speak up. I know I am forgetting something.

Take care, and peace all. :)
 

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bento

Explorer
Harmon said:
So what I am asking of you all is-
Suggestions- what am I missing on this project? (Besides the guts to just jump in with both feet - God, I would so rather be walking plates all day then doing this eBay thing.)

Also the shipping thing concerns me- does anyone have any suggestions on how to ship comic books so they don't get thrashed?

Whatever you can suggest, that I didn't think of please speak up. I know I am forgetting something.

Take care, and peace all. :)
I'm in the same boat - I have 7000 comics and I'd like to sell off about half of that. I've sold them at conventions and I don't have the patience to sell them on eBay.

When I have sold comics on eBay I used priorty mail boxes. I put the comics between two larger corrogated cardboard pieces and tape them together. I use bubble wrap or paper to fill up the box so it's one solid piece.

My problem with selling on eBay is individual issue vs. lots. You'll get more money per individual, but it will take forever to sell for many issues. Lots work better for quicker sale, but you'll never get the best value.
 

Halivar

First Post
Ask your local comic book store if they have any boxes for shipping comics (I mean, they get the boxes every week, they gotta have spares). Now, since these are from the 80's you'll need to make sure the box you ship in is Silver-Age sized. If your poly-bags are form-fitting, you should be able to just slap them into the box. If you fill it up to the top and get a snug fit, they should be perfectly safe (with a "fragile" notice or something).

The other thing to do is set aside any Marvel Transformers comics and send them to me. :) (Oh, how I wish I had poly'd my comics as a child...)
 

dollar for dollar e-bay and either individual or small groupings are your best bet. However this will take time. If you go to a shop you will get anywhere from 10-33% for your books (assuming they even buy them).

For packageing, I have bought some comics and magazines through e-bay. What you did is the most common way. bag, sandwiched in cardboard with tape then put into a larger envelop marked well.

Larger orders may be able to fit into a box. Watch your shipping costs especially as you go into boxes. It sky rockets.

You may need to go UPS vs USPS also if the box becomes too big and/or heavy.


sometimes local is best.
 

werk

First Post
Sell it in bulk, ship in a box.

Divide out your 'good' comics and complete, straight series, and sell whats left over in bulk with a decent inventory.

I think you could easily nickle and dime yourself to death selling one at a time, and you'll definitely get stuck with the less desirable books.

Sure, some people want to buy just #148 to complete their collection, but this is about maximizing income and minimizing time/effort/liability, right?
 

Dannyalcatraz

Schmoderator
Staff member
Supporter
If you actually make enough money to itemize your taxes, there is another option: donate them to a charity like a local children's or veteran's hospital. This has 2 effects:

1) You don't have to worry about being in a glutted market (like I do).

2) While you don't get the cash, you do get the full appraised value of the donation as a tax credit.



This is the path I'm taking- my collection takes up the equivalent of a Hummer H1 in volume, so I'm donating about 2/3 of it to charities as yet to be named.
 

Harmon

First Post
Bento, Mega & Hal - thank you, you suggestions give me hope that I have the right ideas. :)

Werk - so far all the books are in great shape- very little color fade, only one that had a staple pull through on the cover (and that is the worst one so far <fingers crossed>).

Danny - I need the coinage, I have thought about the donation thing (cause I like being charitable :D ), but I am still 300k in the hole from my injury seven years ago and with only half income coming in (while I am off to raise our little girl things are getting tight) we need the money really (really, really) bad.

Thanks for the advice everyone.
 

RichCsigs

First Post
From 1-4 comics, the "sandwiched in cardboard" method will do fine (make sure the cardboard is large enough so it can absorb accidental dropping, corner banging from going through machines, etc. I personally like a good inch on each side at least.

More than 4, use a box. Make sure you have good packing material. Those peanuts work great. Leave your phone # at a few businesses and tell them you will pick up any peanuts they get & recycle them if they save them. Saves you a lot of money.

I have gotten, from more than 1 postal employee, that putting the word "Please" in your "don't bend/fold" message will give you better service (your asking instead of demanding).

I agree with whoever said, "Sell your hot stuff and complete runs separately" This is your best shot for money. Anything left over you will have to sell at a bulk price or just donate. Don't go by price guides either. Do a search on E-bay for the item.
If you click on the "advance search" link next to the search button, you'll see a button to search only listing that have finished already. These will give you your best idea of what's selling and for what (values in green means it sold, values in red means there was no sale).
Also, check out the people who got the most money for the item and figure out why they did. Wording in the heading? Wording in the description? Figure it out and adopt it.

Don't just list a grade for your comic, be descriptive when listing your item. List any defects the item has. It may hurt your sale in the short term but it will save you a lot of trouble after words from people who don't agree with your grade.

Photos: E-bay lets you put up one for free. Don't use more than that unless there's a reason to (ie - a close up of an autograph on a comic). I can't stress this enough: DON'T USE BLURRY/POORLY LIT PHOTOS!! If a buyer can't see it clearly, he won't buy it.

Don't immediately start at a high/max price. A lower price will get more people looking at your item (they're looking for a bargain). More people looking = more potential bidders. Also, I've found in my experience that if you start an auction low, you're more likely to get two people going against each other in a bidding war.

Shipping rate: You have two options; flat rate or the e-bay postal calculator. If you offer a flat rate, make sure your asking enough to cover shipping to the other side of the country. Make sure you state clearly in the auction that the rate is for your country only and all others should ask for a rate. If someone out of country wants a rate, you'll need to bring the package (ready for shipping) to the post office and ask them for a price.
I personally prefer the e-bay postal calculator. This option will be available to you when you set up the auction for the item. You enter a weight and a handling price, and then people looking can figure out the shipping themselves. If you don't have a small enough scale, take the item (ready for shipping) to the post office and ask them for the weight (this is what I did).

Don't put up more items than you can handle. Remember, every item you put up is time you'll have to devote to answering questions, finishing the auction, packing the item & shipping it. When I was selling off my sport card collection, I put up 3 a day but sport cards are easier to handle. Do what you are comfortable with.

Just a suggestion, but save your potential big ticket items for after you've made a few sales and have a rating. A person with a low (or no) rating doesn't instill confidence in a buyer.

Wow, that's more than I thought I would say. :)
 

Harmon

First Post
Wow- okay, so File > Save As.... > eBay Folder, and have this page for later reference.

I knew I could find a couple good answers here. Thank you everyone, please add whatever you can think of that I might need for this venture, it all helps. :D
 

frankthedm

First Post
Harmon, I am sorry to break this to you, but even a decent collection of late bronze and iron age comics won't get anywhere as much as you thought the would when you were collecting them. The comic market basically crashed in the time frame you were collecting. You probly have some gems, but don't count on too great of a windfall.

[sblock]http://en.wikipedia.org/wiki/Comic_book_collecting
History

The origins of comic book collecting as an organized hobby has its roots in the underground comics movement. Before the late 1960s virtually no specialized comic stores existed and the notion of comics as collectible art was in its infancy. In the US a few specialist shops had opened their doors by the 1960s, but were still a small market. In the UK, the only distribution channels available were ordinary news stands and mail order publications like Exchange and Mart or through zines run by the early panelologists themselves. During the 1970s major comic publishers like Marvel and DC Comics started to recognize the new movements and started publishing material that was intended for sale in specialist shops only. When Marvel tested the new specialist market with the title Dazzler the comic sold over 400,000 copies, a very respectable figure and one that astounded the company. Hereafter, comics publishers started tailoring ever increasing percentages of marketing and production solely for the sale in specialist stores. While the bulk of the revenues still came from sales through regular channels, the ability to focus more specifically on specific target groups as well as distributing comics not on a sale-or-return basis, but in limited runs according to sales predictions from the retailers themselves, over-printing and overhead costs could be drastically reduced. From the 1970s to the present day, comics publishers have been targeting more and more of their titles to collector audiences with features such as limited editions, the use of high quality paper, or the inclusion of novelty items.

[edit] The speculator boom

From roughly 1985 through 1993, comic book speculation reached its highest peaks. This boom period began with the publication of titles like Batman: The Dark Knight Returns and Watchmen and "summer crossover epics" like Crisis on Infinite Earths and Secret Wars. After Watchmen and Dark Knight Returns made their mark, mainstream attention returned to the comic book industry in 1989 with the success of the movie Batman and again in 1993 with "The Death of Superman" storyline.

Once aware of this niche market, the mainstream press focused on its potential for making money. Features appeared in newspapers, magazines and television shows detailing how rare, high-demand comics such as Action Comics #1 and Incredible Hulk #181 (the first appearances of Superman and Wolverine, respectively) had sold for hundreds or even thousands of dollars.

During this time, comic book publishers began to pander specifically to the collectors' market. Techniques used included variant covers, polybags, and gimmick covers. When a comic was polybagged, the collector had to choose between either reading the comic book or keeping it in pristine condition for potential financial gain, or doing both by buying two copies. Gimmicks included glow-in-the-dark, hologram-enhanced, or foil-embossed covers. Gimmicks were almost entirely cosmetic in nature, and almost never extended to improved content of the comics. However, many speculators would buy multiple copies of these issues, anticipating that demand would allow them to sell them for a substantial profit at some nebulous point in the future.

This period also saw a corresponding expansion in price guide publications, most notably Wizard Magazine, which helped fuel the speculator boom with monthly columns such as the "Wizard Top 10" (highlighting the "hottest" back-issues of the month), "Market Watch" (which not only reported back-issue market trends, but also predicted future price trends), and "Comic Watch" (highlighting key "undervalued" back-issues).

Ironically, the speculators who made a profit or at least broke even on their comic book "investments" did so only by selling to other speculators. In truth, very few of the comics produced in the early 90's have retained their value in the current market; with hundreds of thousands (or, in several prominent cases, over ten million) copies produced of certain issues, the value of these comics has all but disappeared. "Hot" comics like X-Men #1 and Youngblood #1 can today be found selling for under a dollar apiece.

Veteran comic book fans pointed out an important fact about the high value of classic comic books that was largely overlooked by the speculators: original comic books of the Golden Age of Comic Books were genuinely rare. Most of the original comic books had not survived to the present era, having been thrown out in the trash or discarded as worthless children's waste by parents (stories of uncaring parents throwing out their kids' comic book collections are well known to the Baby Boom generation), or recycled along with other periodicals in the paper drives of World War II. As a result, a comic book of interest to fans or collectors from the 1940s through the 1960s, such as an original issue of Superman, Captain America, Challengers of the Unknown, or Vault of Horror, was often extremely difficult to find and thus highly prized by collectors, in a manner similar to coin collectors seeking copies of the 1955 doubled die cent. In many ways, with an enormous supply of high-grade copies, the "hot" comics of the speculator boom were the complete opposite.

[edit] The bust of the speculator market

The comic book speculator market reached a saturation point in the early 1990s and finally collapsed between 1993 through 1997. Two-thirds of all comic book specialty stores closed in this time period, and numerous publishers were driven out of business. Even industry giant Marvel Comics was forced to declare bankruptcy in 1997, although they were able to continue publishing. It is surmised that one of the main factors in Marvel's downfall was the decision to switch to self distribution. Up until then, many publishers went through secondary distributors (such as the current and only mass distributor, Diamond Comic Distributors) and Marvel felt it could preserve some of its cash flow if it made the move to becoming one of the few publishers to also distribute directly to the comic market. This backfired terribly when the bottom fell out of the market, as they were stocked with multiple printings of variant and "collectible" issues that were no longer in high demand and they could not cover the costs of their distribution service.

The bust can also be linked back to some of the series that caused the boom, a few years earlier. DC's decision to publish two blockbuster stories depicting the loss of their two major superheroes ("Knightfall" - the breaking of the Batman - and "The Death of Superman"), and their subsequent flooding of the press as to its supposed "finality", is considered by some collectors to have started a slow decay within the non-regular buyer comic community which then led to drops in sales. Many comic retailers believe that numerous comic speculators took the death and crippling of two major characters to signify the end of the Batman and Superman series. As many comic readers and retailers knew full well, very little in comics actually changes with any finality. Many aspects of the status quo returned after the story arcs were over (Superman died, but was resurrected, and Batman was crippled, but eventually recovered).

Many comic speculators who were only in the market to see important comics mature, then sell them for a tidy profit, didn't quite understand how quick the turn around would be on the story recant, and many rushed out to scoop up as many copies of whatever issues were to be deemed significant. Comic shops received not only staggering sales during the week that Superman died, but also had to try and meet the demand. This led to the saturation of the market and the devaluing of what was thought to be the end of an American icon. Some comic book retailers and theorists deem DC's practices in the press forum and their relationship with the non-specialized consumer to be grossly negligent of the status of the market, and that their marketing campaign, whereas most likely not malicious in intent, spelled doom for the speculator market and comic sales in general. Others place the blame for the comic market crash on Marvel (whose product line had bloated to hundreds of separate titles by late 1993, including the poorly received "Marvel UK" and "2099" lines) or creator-owned upstart Image Comics (who fed the speculator feeding frenzy more than any other comics publisher).

Other publishing houses had different problems. Valiant Comics — at one point the 3rd largest comic book publisher — was sold to the video game giant Acclaim Entertainment for $65 million in June 1994. Acclaim renamed the line Acclaim Comics in 1996. Their primary motivation was to make the properties more suitable for use in video game development. Eventually, Acclaim filed for bankruptcy following the collapse of its video game business. The miniseries Deathmate — a crossover between Image Comics and Valiant Comics — is often considered to have been the final nail in the speculation market's coffin; although heavily hyped and highly anticipated when initially solicited, the books from the Image Comics side shipped so many months late that reader interest disappeared by the time the series finally materialized, leaving some retailers holding literally hundreds of unsellable copies of the various Deathmate crossovers. Other companies, such as Defiant Comics, Triumphant Comics, and Malibu Comics also ceased publication in the period between 1993 and 1997.
[/sblock]

megamania said:
If you go to a shop you will get anywhere from 10-33% for your books (assuming they even buy them).

sometimes local is best.
No. Never. Better to burn a collection that let a comic book guy give you chump change for them.

Sell them as hot issues and complete runs if you have them is right. if you have a hot issue in a complete run, advertise that issue, but still sell it in the complete run.

Ebay the issues for what you can afford to let them go for. If it does not sell, re-list for a lower price if need be.
 
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