Cliche: characters are local heroes, loved by all
Subversion: The characters greed or ignorance caused a powerful evil entity to take over the local area/world. Troops of evil and powerful evil entities are everywhere. The characters need to keep a low profile and hope the locals DON'T recognize them, or they'll try and kill the PCs. If the bad guy's minions do happen to recognize the PCs (who they are looking for), they'll turn them over to the bad guy. Thing is, if they do get turned over, he'll reward them for freeing him, in the hopes they won't make trouble for him and would make better allies or underlings.