My bad on the name, call it a little case of dyslexia/reading way too fast for my own good.
And I wasn't criticizing the crtitcism itself for being kindof sexist, it was the way it was worded.
This is the first full article of SHELLY's I've read, so I didn't quite have any context. If she does dexcribe getting gear in town as going to the mall, then WotC has the same problem as the video game companies had earlier this decade: trying to get female gamers by putting pink things in games, instead of using mechanics and storytelling to garner gamers, you know, the things that count and make people life-long gamers.
EDIT: I'm suddenly reminded of my university classes where we went over how motivations and gender, and how, in general, they aren't really different depending on the person's sex, just the way they are brought up/their brain is wired.
2nd EDIT: Oh yeah, forgot to put in another class speculation. I'm gonna keep doing this until someone comments on them. Divine leader who carries a little chip/quasi-deity on his/her shoulder. This quasi-deity can then fly around the battlefield, giving boosts to allies and smiting enemies with its tiny will. Occasionally it just explodes as well. The class will have a lot of zone powers, all centered on the quasi-deity.