Staffan said:
I know that in the 1991 edition of the Swedish RPG Drakar och Demoner (which to Swedes is about as synonymous with RPGs as Dungeons & Dragons is to Americans), they claimed that they had sold enough copies of earlier editions that there were, on average, one copy in every ten households. Now, Sweden's a pretty small country population-wise (about 9 million), so that doesn't really translate into a huge absolute number.
The sales figures I've seen bandied about for it have been in the six-digit range, and repeated often enough in different sources that I'm starting to believe them. The game is now in its sixth or seventh edition, I understand, and it's never been translated.
Now, I'm no expert on the roleplaying industry, but as far as I know, very few RPGs in English ever sell 100,000 copies. Such a phenomenal success might be explained partly with Norway and Denmark, where they languages are close enough to Swedish to make learning easy, but those are hardly populous nations, either. Finland, despite the fact Swedish is mandatory through high school, doesn't enter into that equation, by the way. I've never seen or heard of anyone playing
Drakar och Demoner in Finland, and it's not sold in the local gaming stores. I own a 6E copy that I picked up in Stockholm, incidentally.
The Finnish situation, on the other hand... The most sold Finnish RPG book ever is
Myrskyn aika, by Mike Pohjola. He wrote a series of columns on RPG.net about its production. To my understanding, it's sold about 2,000 copies. The next most successful is
Praedor, at around 500. English RPGs are probably more popular. Finland's population is 5,100,000. In any case, there's enough gamers here to support a chain of gaming stores that opened its seventh retail outlet in January. Most of their profits come from Games Workshop stuff, though.
RPG translations are a rare thing in Finland, nowadays. From 80's to early 90's, we got translations of OD&D,
Twilight: 2000,
Paranoia,
Rolemaster,
Call of Cthulhu... and then they kinda stopped. I don't know the reason, but likely it either wasn't profitable in the first place or ceased to be profitable. And at least that OD&D translation was ridiculously bad. I mean... mörköpeikko?