Little creatures: rats, spiders, beetles, babies, etc - it's a charge, using the same rules. It's just not a charge that goes along the ground. ^_^
Big creatures: big cats, gorillas, other large things that like to jump out of trees onto you - it's a charge, using the same rules. Apply any applicable falling damage to both the target and the attacker. If 500 lbs of angry monkey comes flying 30' down onto you, you're going to feel it. Then he'll pull your arms off and beat you with them afterwards.