D&D 5E D&D Cited in Hasbro Quarterly Report as Revenue Increase for Hasbro

[Imaro]

IIRC? When folks say, "This is how rumors get started," you do realize they are talking about you, right?

Anyway, can you dig any of those older reports up? It's sounds ridiculous that new edition releases didn't trigger higher net revenues.

I don't usually agree with @Hussar much but unless I'm mis-remembering I think he's right about this... I think there was a thread where a poster would put these quarterly reports and D&D never even got mentioned, only MtG... What was the posters name? Was it @joethelawyer ....

 

[Mark CMG]

I don't usually agree with @Hussar much but unless I'm mis-remembering I think he's right about this... I think there was a thread where a poster would put these quarterly reports and D&D never even got mentioned, only MtG... What was the posters name? Was it @joethelawyer ....

Maybe his phrasing disturbed me. He posted as if he reads all the reports but can't recall D&D ever being mentioned. That seems odd. Since he's a huge D&D guy, I would think he'd recall if D&D was mentioned or not if he read all those reports. It's such an odd way to describe that circumstance.

 

[Mistwell]

Not surprising. D&D went from "almost no revenues" to "we're launching a new edition!". Of course there will be "[...] higher net revenues [...]". I bet those net revenues increased when the PHB came out. Just when D&D reappeared on the iCv2 list. But corrolation doesn't always mean causation, right?

What will be interesting will be to see if that trend continues. There seems to be restructuring right now at D&D. Reminds me of 2010-11 and we know where that went. We'll see how everything goes.

They don't mention items in quarterly reports which are not material increases or decreases for Hasbro overall. It's not a report of increased revenues in D&D over the prior quarter of D&D revenues (I don't even think they track the D&D sub-group that way at Hasbro, it's a WOTC group), it was a report of noteworthy increase in Hasbro revenues from that revenue stream. Something I cannot recall ever happening before since Hasbro bought WOTC.

This is definitive proof D&D did well on launch. When Mike Mearls said it did better at launch than either 3e or 4e, it would appear he was correct. That doesn't mean it will continue to do well long-term, but we can now definitively say it did very well on launch.

 

[Sacrosanct]

IIRC? When folks say, "This is how rumors get started," you do realize they are talking about you, right?

That's how rumors get started.
They get started by the jealous people and,
they get mad, cuz something they had
and somebody else is hold'n



sorry, couldn't resist. Your sentence got that song stuck in my head. yes, I'm an 80s nerd.

 

[Mark CMG]

That's how rumors get started.
They get started by the jealous people and,
they get mad, cuz something they had
and somebody else is hold'n

sorry, couldn't resist. Your sentence got that song stuck in my head. yes, I'm an 80s nerd.

Well, thanks for sticking it in mine too!

https://www.youtube.com/watch?v=WEWA3xQ7pOA

 

[Mistwell]

IIRC? When folks say, "This is how rumors get started," you do realize they are talking about you, right?

Anyway, can you dig any of those older reports up? It's sounds ridiculous that new edition releases didn't trigger higher net revenues.

There is someone around here who tracks this stuff, he's the best I can think of to ask. If I can remember his name I will ping him...he's an attorney, that much I recall. Anyway, to the best of my recollection it's never been mentioned for revenue. It was mentioned, I think, as a new edition launch once, and listed for "innovation" once. But, for revenue, I think this is a first. I don't think it ever crossed the revenue threshold to show up on Hasbro's total revenue radar before in a report (which is governed by FTC laws). They don't report every tiny little revenue increase or decrease, it has to be material to Hasbro's overall revenue to get into a report.

 

[Mistwell]

I don't usually agree with @Hussar much but unless I'm mis-remembering I think he's right about this... I think there was a thread where a poster would put these quarterly reports and D&D never even got mentioned, only MtG... What was the posters name? Was it @joethelawyer ....

Yes, that's the user, JoeTheLawyer! I will see if I can find him. He hangs out on another board I visit sometimes. He'd know.

 

[darjr]

Thanks for posting this! I count it as a good sign. Out that next to the reports of wotc being stunned by how well the phb sold. Just remember when this report talks about d&d it isn't just about the RPG.

 

[KarinsDad]

Maybe his phrasing disturbed me. He posted as if he reads all the reports but can't recall D&D ever being mentioned. That seems odd. Since he's a huge D&D guy, I would think he'd recall if D&D was mentioned or not if he read all those reports. It's such an odd way to describe that circumstance.

You forget how OOOOLLLLDDDD some of us are. Everything is a vague memory these days.

 

[Mistwell]

You forget how OOOOLLLLDDDD some of us are. Everything is a vague memory these days.

It's 75 reports. Four each year, plus a final one for each year. For 15 years. Each 10-Q is about 66.5 pages long (so 4000 pages). Each annual report is about 120 pages (another 1440 pages). And then there are 10-K reports as well. And the reason you read them isn't for D&D, regardless of your interest in D&D. You read them because you are a shareholder and you're checking on the Hasbro overall report, primarily. Because they almost never mention D&D and it would be silly to be reading that many reports for an incredibly small fraction of information over a 15 year span.

So yeah, forgive someone if they say they "think" it hasn't been mentioned that way, after 15 years and thousands upon thousands of pages of hard financial data.

EDIT:

OK I just went back through a bunch of reports. Here is the one mention I found, in a 10-Q from 2007 (aside from some mentions in other reports about how they did or did not retain or acquire digital D&D rights):

NORTH AMERICAN SEGMENT
The North American segment's net revenues for the quarter ended April 1, 2007 increased 36% to $421,084 as compared to the same period in 2006. This increase primarily reflects shipments of MARVEL products and increased sales of core brands. The Company had a large number of MARVEL shipments during the first quarter partially due to shipment of products related to SPIDER-MAN 3, which is planned to be released in May of 2007. The increase in revenues from core brand products primarily related to increased sales of LITTLEST PET SHOP, NERF, PLAYSKOOL and DUNGEONS & DRAGONS products. Sales in the first quarter of 2007 were also positively impacted by sales of TOOTH TUNES products and BABY ALIVE dolls. The Company expects sales of MARVEL products to continue to be strong in the second quarter due to the planned theatrical release of SPIDER-MAN 3 in May.