I was a bit off on my Xbox comparison, it seems that it was an EA Tiger Woods title that actually made you pay for cheats on your 360 that you got for free on your Xbox.
Here's the Penny Arcade comic mocking it:
http://www.penny-arcade.com/comic/2006/11/15
And here's the newspost:
http://www.penny-arcade.com/2006/11/15
It also reminds me of the laughable attempts to get us to pay for reliable e-mail delivery. The issue of "net neutrality" comes up, where certain D&D players would get "better service" than others, even though we all pay for the same books. They degrade our access to content to force us to pay for their proprietary content.
For Net Neutrality issues, check it here:
http://www.youtube.com/watch?v=l9jHOn0EW8U
And here:
http://www.savetheinternet.com/
I mean, I'm casting a pretty big net of paranoia, here.

But these all have the principle of "something that once worked perfectly fine that is now handicapped so that you have to pay to get it to work like you're used to." It's a full-step backwards.
WotC isn't the only company adopting this mean-spirited tactic, apparently. And every time it happens, it blows up in the face of the company, who might get a few dedicated subscribers, but who looses one of the things that, in D&D, is key to it's success: the ability to get people to socialize *about* these things. If cheats are only available for the wealthy, then you don't get kids experimenting and trying them out and talking about how to get them. If talk about how to tweak the newest class or what Design and Development was *thinking* when they made the newest monster is relegated to only those who are the elites, it forces there to be a line between "noob" and "expert" that almost discourages noobs from finding out enough to become experts.
I don't think it'll be the death of D&D or anything, but I do believe that much of what they're potentially taking away will hurt the online community that has been built since 3e's release.