Reason
The biggest reason behind randomization is that it lets them place a larger amount of Different miniatures on the shelves at the expense of 2 products. Take for example chainmail:
5 blisters of individual Thalos Troops (humans)
5 blisters of individual Drazen Troops (Orcs, Ogres, Goblins)
5 blisters of individual Ahmut Troops (Undead)
5 blisters of individual Naresh Troops (Demons and Gnolls)
5 blisters of individual Kilsek Troops (Drow)
5 blisters of individual Mordengard Troops (Dwarf)
5 blisters of individual Ravilla Troops (Elves)
Then there was also the starter pack, a "combo" pack of a few of the individual troops packaged together, and a "faction" pack with almost all of the starting figures, doubles of the lower cost troops. That is a lot of floorspace to be asking for a new game, and the game did pretty well, it was just starting to catch on. It didnt appeal to a lot of gamers due to its high price and its difficulty (relative) assembly and painting.
The biggest problem would be 1 troop from the humans not selling AT ALL. Basically, this one unit didnt make any money, so it looks bad for overall sales, as stores no longer want it, etc.
With D&D Miniatures, the randomization process means that such miniatures will be the first appearing in the secondary market, and buyers dont have the choice of not getting a particular miniature. Hence, more eccentric combinations can be attempted, Half-Orc Wizard anyone?
For the price point (almost $1 a miniature) its silly not to get some unless you already have a full-fledged painted miniature army or you really have something against miniatures in general. Im sure people will want to trade for weaker models for their RPG games just as people will want to trade for stronger models for the actual game that can be played (and tournied) with it.
Everyone wins.
Technik
The biggest reason behind randomization is that it lets them place a larger amount of Different miniatures on the shelves at the expense of 2 products. Take for example chainmail:
5 blisters of individual Thalos Troops (humans)
5 blisters of individual Drazen Troops (Orcs, Ogres, Goblins)
5 blisters of individual Ahmut Troops (Undead)
5 blisters of individual Naresh Troops (Demons and Gnolls)
5 blisters of individual Kilsek Troops (Drow)
5 blisters of individual Mordengard Troops (Dwarf)
5 blisters of individual Ravilla Troops (Elves)
Then there was also the starter pack, a "combo" pack of a few of the individual troops packaged together, and a "faction" pack with almost all of the starting figures, doubles of the lower cost troops. That is a lot of floorspace to be asking for a new game, and the game did pretty well, it was just starting to catch on. It didnt appeal to a lot of gamers due to its high price and its difficulty (relative) assembly and painting.
The biggest problem would be 1 troop from the humans not selling AT ALL. Basically, this one unit didnt make any money, so it looks bad for overall sales, as stores no longer want it, etc.
With D&D Miniatures, the randomization process means that such miniatures will be the first appearing in the secondary market, and buyers dont have the choice of not getting a particular miniature. Hence, more eccentric combinations can be attempted, Half-Orc Wizard anyone?
For the price point (almost $1 a miniature) its silly not to get some unless you already have a full-fledged painted miniature army or you really have something against miniatures in general. Im sure people will want to trade for weaker models for their RPG games just as people will want to trade for stronger models for the actual game that can be played (and tournied) with it.
Everyone wins.
Technik