I don't think WotC actually came up with D&D Next; I believe it started as a fan-created hashtag on twitter in response to WotC calling it the next iteration of the game.
I remember back in the day, shortly after 4th Edition was released, someone from Wizards said something to the effect of "there will never be a fifth edition." So I wonder if the D&D Next tag is related to that somehow.
IIRC, that was the D&D brand manager Scott Rouse, though the quote was that 'there will be no 4.5. It is 4th Edition.' or something very similar. Then Essentials hit in very rapid order thereafter.
It positively screams corporate jingoism.
Might as well call it D&D eXtreMe EdiTioN.
*facepalm*
Have these people actually met their core audience?
D&D Next: Dungeons and dragons GONE WRONG!!!!
Yeah. Shoot for somethong a little more dignified. Or.. Heavens help us respectable even.
D&D Master Edition
D&D Omni Edition
Or take off the edition...
Just call the damn game dungeons and dragons.
After the abortion that was 4e I could believe it.