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D&D's October Product Revealed to Be Stranger Things Tie-In


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I run the Chris Pine MTG card as the Commander of one of my fav EDH decks.

I'd normally pass on box sets like this, but I am impressed with the retro vibe and the amount of stuff in the box. I'm in for tokens and cards and such.
 


You'll be forgiven for having forgotten this, but Keys from the Golden Vault was promoted as a tie-in product at the time of the movie's release, and the book released I believe 2-3 weeks before the movie.
For a very loose version of the word "promoted."

A meaningful tie-in isn't one where, if you've already bought the product, you discover something that ties it to something else. That's an Easter egg.

A meaningful tie-in is when you leave the theater having seen DADHAT, wander into Barnes & Noble, and there's a big cardboard standee that WotC has released that features the DADHAT characters (and if they didn't have the rights to use the actors' appearances in promotional materials, as some people wanted to argue, that's a huge screw-up on their part), with books that say on the cover (stickers on shrinkwrap) "LOVE THE MOVIE? NOW PLAY THE GAME!"

None of this is a strange or alien concept and Hasbro, which oversaw a sourcebook that went along with the My Little Pony movie for Tails of Equestria, certainly knows how it works. That we didn't see anything like this from WotC for DADHAT was a choice.
 


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