Do you let (or use) builds in your games for character building? Or, do you let your character grow and evolve naturally deciding what you want when you level, based on the things that your character does? I always see build topics, while this is fine, i find it severely breaks immersion when your character is a simply bag of numbers that makes a person efficient at something with no regards to roleplay.
Attempting to not metagame is the height of metagaming.
Sometimes I "build" characters with a theme in mind, even if that theme is less effective in the context of the campaign or incredibly effective in one area(combat/exploration/social) and none of the others.
Some folks like stat-monsters. I don't believe that being a stat-monster is what makes them bland. I believe it is the players failing to add fluff and flavor to them. Statistically, a high-dex, high-str, high-con fighter is a great build, but saying that he is also Jason the Proud, Captain of the Guard of Rock Ridge, slayer of the mighty wright Headless Lamar makes him into a creative character, even though he is also a stat-monster.
I recently ran a campaign where everyone picked a race, then rolled 3d6 for your stats applying them as rolled down the column, and then picked their class. I actually let them roll 3d6 for stats twice to represent 2 paths in life your character could have taken . If you havent done this, I highly recommend it. I find the game is much much more enjoyable when people have weaknesses that help encourage roleplaying.
I once played a game where we picked our class basically by our dice rolls. It really wasn't very much fun. I didn't end up playing a class I enjoyed(I think I ended up as a Wizard), my character as defined by my stats wasn't any more creative when my stats defined my class than when I let my class define my stats.
Also , i have heard the argument that some people simply wish to roleplay characters that excel at anything, and it's dumb to think that a character needs to be hindered to roleplay efficiently. While I respect the person's decision on what they want to play, I disagree that a person can roleplay well when they have little to no drawbacks. This argument is absurd due to the fact that a good character must have hinderances, or else they become a very 2 dimensional character.
Probability is a fickle minstress. I've seen folks roll 4 sets of 18's and two 16's and then reroll their lowest into a 17. I've seen folks purposely kill their character because their five 8's and one 12 made them absolutely useless.
I've come to the conclusion that it is simply best if I let my players play what they enjoy, rather then let some random number generation determine it for them.
If folks want to be concepts, stat-monsters, power-gamers, role-players, I don't care, that's their choice. I'm here as DM to make the game fun for everyone, not satisfy my dictatorial desires.