pogre
Legend
Reviewers - staff reviewers - are in kind of a tough predicament. Publishers send them free stuff with the hope of getting said material reviewed quickly. The most worthwhile reviews are those that come from play-testing. So the publisher wants a review that is fast and thorough (preferably playtested), while the reviewer has only so many hours in a day.
Having said all of that, good reviews do affect my purchasing decisions. It helps if I have some knowledge of the reviewer's background too. For example, Crothian does a great job as a reviewer, but our tastes do not match-up all that well. JoeGKushner, on the other hand, has gaming tastes that seem more similar to mine. Both are solid reviewers, but I give Joe's reviews more weight because of my individual preferences.
Having said all of that, good reviews do affect my purchasing decisions. It helps if I have some knowledge of the reviewer's background too. For example, Crothian does a great job as a reviewer, but our tastes do not match-up all that well. JoeGKushner, on the other hand, has gaming tastes that seem more similar to mine. Both are solid reviewers, but I give Joe's reviews more weight because of my individual preferences.