Rabid fan boys voting for what they like best. Boom... credibility.
Again, the fact they don't even consider products that a company won't give to them. Very respectable and very fair.
But no, I have the internet. And most times I have it pointed at news relating to RPGs it's rare that something is nominated that I haven't heard of. Rare almost to the point of unheard of.
But what I have heard of and haven't tried being picked by its fans, that couldn't mean less to me.