Wicht
Hero
*I'm not saying anyone has SAID overtly "WotC's data is wrong". But a reader can get the impression that the data is wrong from a multitude of posters saying that they don't qualify.
I think that I was trying to say that if WotC decides that 35+ gamers don't bvuy and therefore stop marketing to them, it will become a self fulfilling prophecy. I'm also saying that when one does such a study and gets such results, if it was my company, the question I would ask would not be, "How can we better market to the younger crowd that is already buying more than the older crowd." I would ask myself how I could better serve the older crowd which I would calculate to have more money to spend.