Wicht
Hero
Couple of points. This was market research that was done before 3e came out, not 4e. This was what they based 3e on. IIRC, there are a few threads here floating around that complained about that fact at the time. But, I've also heard Ryan Dancy talk about this same fact and he was pretty emphatic about it. Role playing game buyers (not players) tended to be very heavily surburban and under 35.
If that is what their research said before 3e then I believe it. But I also still would have a harder time believing it today. That was over 9 years ago the research would have been done. I was younger than 27 then myself and I recognize that there were a lot of us introduced to the game as kids in the 80s which would have been in our mid twenties right about then. The bulk of D&D players in fact. But as time progresses, those of us who picked up the game in the 80s continue to age and the fact that we were 25 10 years ago does not mean we are necessarily dropping the game.
Furthermore, 10 years ago, those who would have been 35 and gamers would likely have been learning the game in the 70s when it just wasn't as popular and there would consequently be less of them.
I guess I just can't see a study 10 years ago as particularly relevant to the age of gamers today. D&D has been around a short enough period of time that 10 years is a fairly significant piece of time.