Part of the reason you're hearing a lot about it this week is that we're launching the line officially at Gen Con, which happens in about a week and a half. The other reason is that we're fulfilling subscriptions for the first volume between now and then, and a LOT of people haven't gotten around to making a conversion decision yet. We think that's because most of them have been putting it off, and we want to let people know that it will soon be too late to become a charter subscriber and get the first issue and free Player's Guide.
People who subscribe for the next month before Pathfinder #2 ships will have an option to retroactively start their subscription with #1 and get both at the same time, but the book is about to come out.
Yes, we want Pathfinder to be successful. In order to publish the stuff we've got in mind yes, we NEED Pathfinder to be successful. Which is why it's so gratifying to see all of the support in the form of threads like these and, especially, in the rolls of our charter subscribers, a list that grows larger and larger each day.
For those who are already on board, I can't wait until we can talk about the first volume. For those who haven't yet decided whether or not to join us... We hope you give us a shot!
--Erik Mona
Publisher
Paizo Publishing, LLC