Dungeons & Dragons Teams Up With New Holland For New Beer

New Holland Brewing Co. is putting out a new D&D-themed beer. Launching later this month, the Dungeons & Dragons Coconut Rum Barrel Reserve is a new beer that's inspired by the Dragon Turtle. This is a limited-edition release that will be released online, at select retailers, and direct from New Holland Brewing starting in "late August." The label features an illustration of the dragon turtle, along with a reference to the Sea of Swords.

What's more - New Holland and Hasbro have reached an extended agreement, with more releases coming later this fall. The two companies previously teamed up for a limited edition version of New Holland's popular Dragon's Milk stout to celebrate D&D's 50th anniversary. Also released was an Origin Mead Cask Bourbon Whiskey, which was also a limited release.

Hasbro has teamed up with various manufacturers and brands to produce various D&D-themed goods, ranging from a popular D&D LEGO set to a full-blown D&D pinball machine. While many of these were released in conjunction with D&D's 50th anniversary, it's clear that the cross-promotion will continue for the foreseeable future.

 

[TravDoc42]

When I saw this post, early in the morning, my bleary eyes thought it said "new bear". It took me a few too many seconds of confusion before I figured out what I read wrong

 

[Sorcerers Apprentice]

I wish they had released this 5 years ago when I was playing Tomb of Annihilation. It would have been the perfect beer to accompany exploring Chult!

 

[Whizbang Dustyboots]

Dungeons & Dragons Coconut Rum Barrel Reserve is a new beer that's inspired by the Dragon Turtle

Not going to lie, that's not what I would have picked them to open with. It might be great, but it's certainly eccentric.

 

[CellarHeroes]

I really prefer the 1st edition...coconut is terrible, and it's what real gamers would drink.*

*Sorry, I couldn't help myself.

 

[J-H]

I thought New Holland was a tractor company.

 

[wicked cool]

No problem with slot machines or beer or sugary cereal.
On both most likely over a certain age to purchase.

If I’m at the casino and I walk over to the vast slot machine area I will gladly use the one with a beholder over something else. Not going to negatively change the brand
Same with beer-it’s probably a limited supply/run so most likely found in a bigger package store here in the USA or online I guess. I was gifted the GOT whiskey and didn’t think less of it

 

[Whizbang Dustyboots]

I thought New Holland was a tractor company.

That's New New Holland.

 

[Kobold Avenger]

Well, cannabis is legal in some states...

It's legal in all of Canada, but I'm quite sure it's not allowed to cross international borders yet.

Though I think someone should make an edible in the form of a D20.

 

[Zehnseiter]

Oh look dungeon water......

I am polite when posting about US beer flavoured water when posting on US message boards.

 

[Lakesidefantasy]

Anything aged in a bourbon barrel is horrible. Wine, beer, even bourbon, it's like drinking barbed wire.