New Holland Brewing Co. is putting out a new D&D-themed beer. Launching later this month, the Dungeons & Dragons Coconut Rum Barrel Reserve is a new beer that's inspired by the Dragon Turtle. This is a limited-edition release that will be released online, at select retailers, and direct from New Holland Brewing starting in "late August." The label features an illustration of the dragon turtle, along with a reference to the Sea of Swords.
What's more - New Holland and Hasbro have reached an extended agreement, with more releases coming later this fall. The two companies previously teamed up for a limited edition version of New Holland's popular Dragon's Milk stout to celebrate D&D's 50th anniversary. Also released was an Origin Mead Cask Bourbon Whiskey, which was also a limited release.
Hasbro has teamed up with various manufacturers and brands to produce various D&D-themed goods, ranging from a popular D&D LEGO set to a full-blown D&D pinball machine. While many of these were released in conjunction with D&D's 50th anniversary, it's clear that the cross-promotion will continue for the foreseeable future.
