Dungeons & Dragons Teams Up With New Holland For New Beer

The new beer is the first in an extended partnership between New Holland and Hasbro.
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New Holland Brewing Co. is putting out a new D&D-themed beer. Launching later this month, the Dungeons & Dragons Coconut Rum Barrel Reserve is a new beer that's inspired by the Dragon Turtle. This is a limited-edition release that will be released online, at select retailers, and direct from New Holland Brewing starting in "late August." The label features an illustration of the dragon turtle, along with a reference to the Sea of Swords.

What's more - New Holland and Hasbro have reached an extended agreement, with more releases coming later this fall. The two companies previously teamed up for a limited edition version of New Holland's popular Dragon's Milk stout to celebrate D&D's 50th anniversary. Also released was an Origin Mead Cask Bourbon Whiskey, which was also a limited release.

Hasbro has teamed up with various manufacturers and brands to produce various D&D-themed goods, ranging from a popular D&D LEGO set to a full-blown D&D pinball machine. While many of these were released in conjunction with D&D's 50th anniversary, it's clear that the cross-promotion will continue for the foreseeable future.
 

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Christian Hoffer

Christian Hoffer

When I saw this post, early in the morning, my bleary eyes thought it said "new bear". It took me a few too many seconds of confusion before I figured out what I read wrong
 

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No problem with slot machines or beer or sugary cereal.
On both most likely over a certain age to purchase.

If I’m at the casino and I walk over to the vast slot machine area I will gladly use the one with a beholder over something else. Not going to negatively change the brand
Same with beer-it’s probably a limited supply/run so most likely found in a bigger package store here in the USA or online I guess. I was gifted the GOT whiskey and didn’t think less of it
 





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