Dungeons & Dragons Teams Up With New Holland For New Beer

New Holland Brewing Co. is putting out a new D&D-themed beer. Launching later this month, the Dungeons & Dragons Coconut Rum Barrel Reserve is a new beer that's inspired by the Dragon Turtle. This is a limited-edition release that will be released online, at select retailers, and direct from New Holland Brewing starting in "late August." The label features an illustration of the dragon turtle, along with a reference to the Sea of Swords.

What's more - New Holland and Hasbro have reached an extended agreement, with more releases coming later this fall. The two companies previously teamed up for a limited edition version of New Holland's popular Dragon's Milk stout to celebrate D&D's 50th anniversary. Also released was an Origin Mead Cask Bourbon Whiskey, which was also a limited release.

Hasbro has teamed up with various manufacturers and brands to produce various D&D-themed goods, ranging from a popular D&D LEGO set to a full-blown D&D pinball machine. While many of these were released in conjunction with D&D's 50th anniversary, it's clear that the cross-promotion will continue for the foreseeable future.

 

[MGibster]

First the D&D slot machines, now D&D beer. Which vice will get the D&D brand next?

Kind of weird for a kid’s game, right?

 

[Weiley31]

Now I can knock back a good line with my Amethyst Dragon homie after a long day of Multi-Versing and fighting cults!

 

[wicked cool]

Anything aged in a bourbon barrel is horrible. Wine, beer, even bourbon, it's like drinking barbed wire.

Personal taste ha

 

[Superchunk77]

Anything aged in a bourbon barrel is horrible. Wine, beer, even bourbon, it's like drinking barbed wire.

I beg to differ.

 

[Dire Bare]

Kind of weird for a kid’s game, right?

Nope.

Some of those kids have grown up and are now proper old people. Who drink beer.

I'm all for it, although stouts are not my drink of choice . . . but I'd give it a go if one of my play group bought a round!

 

[Tonguez]

is it made from the distilled tears of Grognards and Purist?

 

[UngainlyTitan]

I thought New Holland was a tractor company.

Same here, though when and where I grew there were few tractors but lots of bailers, combines and silage harvesters.

 

[Kobold Avenger]

Kind of weird for a kid’s game, right?

The minimum suggested age is 12, so in 7 years in my province or 9 years in the US they start to become of drinking age. I guess that's one way to acknowledge those who have been playing the game for years.

 

[TiQuinn]

Gotta be honest, that's not something that I would try without having a taster first. Too many highly specific flavors that could be good - could be bad - not gonna plop down my money to find out blindly.

 

[SteveC]

I'm kind of glad to see people are just enjoying or having a laugh at this one. The slot machine branding seems to have genuinely upset some folks. Enjoy this one or let others have fun if it's not your thing.