My 2 cents
I thought I would chime in and give my two cents.
I think, if I remember correctly that I either posed or agreed with the person that posed the suggestion of ranking things last year during the whole "fallout form the ENnies" thing. It just seems like a better way to rank products in my opinion. Take it even further, like one person posted I believe and have different sections of grading to be used by the judges to rank the products, then use them to get a composite overall score.
Rank a product 1-5 or 1-10 or whatever in the following categories for example: Art, Layout, Overall Use Level, Editing, and Other. Then add the scores and the one with the lowest score would win, with second being next lowest, etc. (One being highest ranking and 5 being lowest obviously)
I think this way, we get a more complete picture of the product then just saying, "This one is best". You could have the judges do this and just eliminate the fan vote, or use this for the fan vote, allowing for a more rounded picture.
Here are my opinions on other topics, for what they are worth:
-I like the gold, silver, bronze awards. If you do this though, there needs to be more products up in each category...I'd say 8 to make it fair. If it is good enough for the Olympics and other competitions, its good enough for me.
-I think there should be a separate PDF award; at least one. It just seems like the fair thing to do.
-As far as WotC being allowed in, I believe I was in the Orcus camp last year when it came up, saying they should not. They dont have to follow the same rules as the d20 publishers, because well, they make the rules. They should get some sort of award, like "Company that make it all possible" or something, but it just doenst seem right lumping them with everyone when they dont have to follow the same guidelines. Bragging rights about beating them notwithstanding. Maybe have separate D&D categories they do compete in, like someone said I believe.
-I think the question needs to be asked by someone whether this award is going to be for "Best" products or"Most Popular" products. Fans in all aspects of voting dont necessarily vote for the best products when given the chance, they vote for the products they know the best. That all I'll say about that.
My two cents, take them for what they are worth.
Mage