I must say, I feel that anyone who asks whether this site can generate new PDF customers is asking what I consider to be a really strange question. That's because I think that most publishers out there already know the answer to that question, and have seen and experienced the evidence firsthand.
There have been concerns, however, despite this, that ENGS will not generate new customers but will merely cannibalize an existing customer base. This is not true.
Over the last few years, EN World has a proven track record of being immensely successful at creating new PDF customers. EN World is responsible for creating thousands of new PDF customers.
That's what EN World does. It generates new PDF customers. Continually, year after year, by the thousands.*
That's probably why you, as PDF publisher, post your press releases here.
To anwer your question, please go check the RPGNow stats James has released periodically as to sales and new customer sources. You may notice a particular name hanging around at the top of both lists. That'll be EN World.
So, we've established that up until now, even without a conveniently integrated PDF store, EN World does a wonderful job of creating new PDF customers. And now we have a new integrated PDF store, which requires no extra registration for EN World members, is already integrated into their accounts, has a site-wide presence (links to bookshelves, storefronts, etc, under avatars, news announcements, soon to be coming author profiles and competitions). So, one wonders, how will that affect EN World's track record of generating new PDF customers?
That's a hypothetical question.
Want to test just how integrated it all is? Try this simple exercise. Imagine you're an EN World member who has never bought a PDF before. Click on the "My Bookshelf" link to the left of my post, or the "My Storefront" link, or select "Free Stuff!" from the dropdown menu at the top of every page. You'll see you're in the store. Your account here is used there - just select a free product and add it to your cart. Proceed quickly through the checkout and "buy" your free product. Note how it is now in your bookshelf, ready to be downloaded at any time. Now go to one of your posts on the messageboards. You'll see "My Bookshelf" has appeared next to each of your posts. Click on it, and you'll see the free product you just downloaded. It's simple. It's integrated. It's viral!
*EN World does an awful lot of other things too, of course, but in the context of this question, that is what EN World does.
There have been concerns, however, despite this, that ENGS will not generate new customers but will merely cannibalize an existing customer base. This is not true.
Over the last few years, EN World has a proven track record of being immensely successful at creating new PDF customers. EN World is responsible for creating thousands of new PDF customers.
That's what EN World does. It generates new PDF customers. Continually, year after year, by the thousands.*
That's probably why you, as PDF publisher, post your press releases here.
To anwer your question, please go check the RPGNow stats James has released periodically as to sales and new customer sources. You may notice a particular name hanging around at the top of both lists. That'll be EN World.
So, we've established that up until now, even without a conveniently integrated PDF store, EN World does a wonderful job of creating new PDF customers. And now we have a new integrated PDF store, which requires no extra registration for EN World members, is already integrated into their accounts, has a site-wide presence (links to bookshelves, storefronts, etc, under avatars, news announcements, soon to be coming author profiles and competitions). So, one wonders, how will that affect EN World's track record of generating new PDF customers?
That's a hypothetical question.
Want to test just how integrated it all is? Try this simple exercise. Imagine you're an EN World member who has never bought a PDF before. Click on the "My Bookshelf" link to the left of my post, or the "My Storefront" link, or select "Free Stuff!" from the dropdown menu at the top of every page. You'll see you're in the store. Your account here is used there - just select a free product and add it to your cart. Proceed quickly through the checkout and "buy" your free product. Note how it is now in your bookshelf, ready to be downloaded at any time. Now go to one of your posts on the messageboards. You'll see "My Bookshelf" has appeared next to each of your posts. Click on it, and you'll see the free product you just downloaded. It's simple. It's integrated. It's viral!
*EN World does an awful lot of other things too, of course, but in the context of this question, that is what EN World does.
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