That was my thought when I read the offer, unfortunately I just bought Exalted 2E for full price a couple of months ago.
In the other thread there was a lot of outrage at books being destroyed, which is a funny bit of bibliophilia. Apparently there are a lot of posters who don't realize that usually when a book outlives its shelf date, its cover is torn off and sent back to the publisher as proof of nonsale while the contents are discarded. The reason it works this way is that the cover is tangible proof of nonsale but sending the entire book back is usually much more expensive. I expect publishers who receive whole books back only destroy them on their end anyway.
So White Wolf are not being villainous book murderers, they are just talking about an industry standard where laypeople can overhear.