One other question for AV...
Did he purchase from the Tolkien estate the right to the name "Valar," which, unless I'm mistaken, is Intellectual Property of the Tolkien Estate?
I found it a bit funny that "Valar" publishing would be doing a sex-book on elves - specifically mentioning Arwen... considering the connotations of the "Valar" and elves in Tolkien's works.
Which reminds me - did he also get permission to use Arwen's and Conan's names? I don't know if it falls under "free use" when it's "commercial speech" (as an advertisement/press release clearly is).
--The Sigil