I'm approaching 200 folks on my tabletop mailing list, and I'm looking for the next stage of growth strategy other than "suddenly go viral somehow". I know many of yall have either joined an indie publisher or done a Kickstarter, but what was the step before that? In particular, I'm curious about what strategies have worked in getting folks to sign up for mailing lists, KS alerts, or other notifications. For me, giving away free copies of my first DMs Guild product to each new signup (which to be fair is only $2 normally) got me to where I am now. Things like #selfpromosaturday on Twitter seem very limited in their reach. Share with me your wisdom!