Meh, the only bad press D&D has gotten lately only seems to come from internet messageboards that are presumably pro-D&D. Maybe a good ol' controversy with some old-fashion book burning, Barbara Walters interviews and cheesy made-for-TV movies is all we need to give the hobby another good shot in the arm and introduce it to a whole new generation of rejects.
I look upon the black waves of the future and see grand pyres alit. Text and tomes fill the bases and fear and ignorance fill the burner's faces. A shadow shall rise, the fools into the fire turned and justice delivered, one life for each book burned
If you go to the game website, you can download the rulebooks in *.pdf format. It feels sorta-D&Dish, without D&D mechanics. Probably a fun game, though I don't know how much crossover traffic it would generate to the RPG. Looks great for families and kids, though.
As I recall, there were some ads on television from TSR for the 1st Edition Dungeons and Dragons game and Star Frontiers back in the 1980s. I do not know how much it would cost to air such ads now. (Although WotC could consider advertising on cable television, which might be cheaper than broadcast television advertising.)