Bean counters
Folks,
I would like to stand up here for a moment and let everyone know that when you talk about bean counters who don't know anything about gaming or the industry or don't care about consumers you are talking about me (a guy who has been gaming since High School, in the industry for six years and posts regularly to this board).
So please, have a heart, try not to call me any names that might actually hurt to much. Remember I have an actual name (Anthony Valterra), I go to cons so you can actually shake my hand (I'll be at GenCon), I have an e-mail address (zulkir@wizards.com - yeah, and I really know nothing about the Realms

).
Now about this pastry nonsense. I want to ask this simple question: You are in charge of a recipe business. You are informed that your recipe books must make a certain profit margin. You have two main lines we'll call them Core Donuts and Forgotten Rum. CD sells alot better than FR. You need to increase your margins.
1) You can lay off some elves and get the remaining elves to work harder. (lower your costs keep revenue the same)
2) You can increase your prices and piss off your Gnome customers. (keep costs the same, raise revenue - hopefully unless the Gnomes rebel)
3) You can cancel the FR line, lay off some elves take the revenue hit but make your margins. (lower revenue but lower costs more)
4) Or (and this is apparently the evil choice) you can try to find a way to make your FR line sell better. (raise revenue without raising prices and keep costs the same).
Us evil bean counters or so evil that we work our asses off trying to make the Gnomes happy and keep the Elves alive (how is that for diabolical!)
AV