Fun Kickstarter stats. I have a big spreadsheet full of data points from the 46 Kickstarters we’ve run. On average the following are true based on that data.
1. A project makes a third of its final total in the first 24 hours.
2. A project makes half of its final total in the first 5 days.
3. A project ends with about 120% of the backers as it had pre-launch followers (this assumes you use the pre-launch KS page for a couple of weeks or more).
4. Backerkit marketing on Facebook is usually good for about a 10% boost overall.
5. The traditional U shape curve for funding has been a reverse J for a long time now. The final boost is much smaller than the initial launch these days (partly because people are better at launching).
Obviously these are averages. Things can vary around that, but we’ve found ours don’t by much.
We very much stack the launch by using the Backerkit Launch service so ours may be quite front-loaded.
1. A project makes a third of its final total in the first 24 hours.
2. A project makes half of its final total in the first 5 days.
3. A project ends with about 120% of the backers as it had pre-launch followers (this assumes you use the pre-launch KS page for a couple of weeks or more).
4. Backerkit marketing on Facebook is usually good for about a 10% boost overall.
5. The traditional U shape curve for funding has been a reverse J for a long time now. The final boost is much smaller than the initial launch these days (partly because people are better at launching).
Obviously these are averages. Things can vary around that, but we’ve found ours don’t by much.
We very much stack the launch by using the Backerkit Launch service so ours may be quite front-loaded.