Zardnaar
Legend
One of the things I like about the way Midgard does it is that while the villains and gods stories may advance, there are no canonical uber-heroes to steal your characters thunder - it's assumed that whoever did the deeds that advanced the plot from the modules (like Freeing Nethus) would differ from table to table.
I really, really like that approach.
Yeah not a fan of the railriaded DL adventures where you play the Heroes of the Lance.
But yeah if you have advancing timeline that's the way to do it. I'm not that reactionary in terms of change more make it organic and don't negate whatever attracted the players to the setting in the first place.