Twin Rose said:
Only about 1% of the visitors to the store actually GO to their account settings at the store and change them. I am very open to suggestions!
Well then, here's mine: Don't send E-mail to people who haven't opted in to receive it (and by that I mean specifically from the ENWGS, not the ENW boards). There is a setting on the ENWGS, already, which allows people to OPT
OUT. Change that, and make it OPT IN, instead. If only 1% use it, then it is the fault of the 99% that they don't! Set up the initial accounts to default to Opt-out, and allow users the option to change it.
Then, post a note to the opening page of ENWorld, as well as on the Homepage of the ENWGS, on the Shopping Cart, and other appropriate places, saying that the ENWGS has an Opt-in Newsletter, and that the default is NOT to receive it. For best results, a "Click here to be added to the Newsletter Mailing List" and "Click here to be removed from the Newsletter Mailing List" link should also be added.
When/If you have people E-mailing you, asking about the newsletter, you can send them a link to this page (or the existing account settings page). As long as people know that opting in is required, and how to get there/do that, it shouldn't be a problem (except, perhaps, for an internet newbie). People who DON'T want "Spam" won't be getting it. People who DO want it will have to go an extra step to get it, but then they'll also learn how to use the account settings page, so maybe that's a good thing!
Of course, the ENWGS doesn't listen to me, anyway... They still don't believe that they're losing 11.25% of their potential business by not accepting checks/money orders, either, so...
