I am wondering if this could be a hint at a new product format for the "basic" game whenever it arrives.
Provide a softcover rulebook, with tons of adventure material as the basic game. Imagine if you will something along the lines of the moldvay book and B1/ B2 in one hefty softcover. Maybe provide a few different versions with the same rules but different adventures..FR themed, Ravenloft themed, Dark Sun themed..Eberron themed, etc. . Then follow up with hardcover "standard/advanced" rulebooks for the hardcore, sans adventure material.
This way, the prospective new gamer sees an emphasis on a Adventure Game with all the rules needed. As opposed to a set of rules with introductory adventure.
IOW, it would be like the old Steve Jackson Sorcery/ Fighting Fantasy Gamebooks on steroids.