Gleemax = Enworld

[Rogue765]

Hi Mike...

Perhaps you can answer the burning question of the hour...what's with the name "Gleemax"?

It was the only 7 letter DOT COM site that wasn't already taken.

 

[pedr]

Imaro, that's probably the conditions of use for the current Wizards of the Coast boards. I've not read it in detail, partly because it's probably a red herring. Gleemax is going to need different operating parameters from the boards - among other things, the promotion of non-WotC stuff isn't allowed on the boards AFAIK, so Gleemax will need to have a different set of rules.

I imagine that Gleemax will have similar legalese to myspace, which whether or not its perfect, clearly doesn't interfere with musical artists rights to the point where record companies aren't comfortable that the artists retain enough rights to license or pass on to the record label.

 

[I'm A Banana]

No, it's in line with pretty standard marketing and PR strategies that a name should, you know, tell you something relevant most of the time.

AFAICT, this is far from standard. Quite the opposite, actually: the name should be distinctive and different so that you can associate the name purely with your product.

"Tide" tells me nothing about clean clothes. "Trix" tells me nothing about cereal. "Thunderbird" tells me nothing about a car.

"Gleemax" tells me nothing about an online D&D community....yet....

 

[Maggan]

You can dislike the argument, but it's not without merit at all.

On the other hand, the practice of coming up with a name that says nothing of the product, and then using advertising and PR to load that name with meaning, is as valid as the one Klaus is talking about.

See for example the rise of the iPod, the Nintendo Wii, the Zune, and many, many more.

I'm certain WotC went round and round about this very issue in-house before the announcement.

I agree that's a likely scenario.

/M

 

[Hussar]

AFAICT, this is far from standard. Quite the opposite, actually: the name should be distinctive and different so that you can associate the name purely with your product.

"Tide" tells me nothing about clean clothes. "Trix" tells me nothing about cereal. "Thunderbird" tells me nothing about a car.

"Gleemax" tells me nothing about an online D&D community....yet....

Y'know you've been spending too much time online when Thunderbird means internet browser before car.

 

[Cam Banks]

Y'know you've been spending too much time online when Thunderbird means internet browser before car.

I always think of our boys at International Rescue, myself.

F.A.B.,
Cam

 

[Moon-Lancer]

Actually, "Google" isn't a word, even a mathematical one. You're thinking of "googol," which is 10^100. Supposedly the founders of "Google" meant to use "googol," but misspelled it. That doesn't say much for their spelling skills.

They wouldn't be able to copy write googol, so i don't think google was a mistake. You will find many brand names misspellings of actual words so they can copy write the spelling of their new word.

 

[Moon-Lancer]

AFAICT, this is far from standard. Quite the opposite, actually: the name should be distinctive and different so that you can associate the name purely with your product.

"Tide" tells me nothing about clean clothes. "Trix" tells me nothing about cereal. "Thunderbird" tells me nothing about a car.

"Gleemax" tells me nothing about an online D&D community....yet....

I think the first name to start this trend was Kodak. That name was unrelated to anything and thus it has a good foundation to build a reputation. Now whenever we think of Kodak we think of exactly what Eastman wants us to think. the name has no outside meaning. Eastman invented this type of naming convention and now its a standard.

Gleemax fails though in one respect. We can derive meanings from the name Glee and Max to give us a poor disposition. wtc should have gone with something more vague.

 

[Klaus]

Tide -> sea -> water -> washing -> clean -> clean clothes.

Trix -> "tricks" -> tricks or treats -> sweets -> made even more jovial by replacing "cks" with "x"

Thunderbird -> mythological american bird -> swiftness and power = good image for a car.

Kodak -> onomatopoeia of the sound a camera makes.

 

[Klaus]

Hey, Klaus - what would your logo for the London Olympics look like?

-Hyp.

Hire me and I'll show you!