Howdy lichmaster!
Why should that be the same cost?
PDF Cost = the amount I make from each copy
Hardcover Cost = the amount I make from each copy + Printing Cost* + Shipping Cost*
*In the Kickstarter Printing and Shipping are paid separately to DrivethruRPG
PDF should cost X, Hardcover should cost y( >x) and also includes the PDF "for free"
If PDF Costs £30 (approx. $40)...
...then Hardcover Costs £30/$40 + $37+ (Printing) + $6+ (Shipping) = $83 or more (depending on Printing and Shipping options).
But Printing and Shipping are paid to Drivethru after the Kickstarter not to me during the Kickstarter (similar to how in most Kickstarters Shipping is often charged separately/after the Kickstarter except this time Printing + Shipping are both charged separately/after the Kickstarter)
My thought is that 30$ for the pdf only or for PDF + Hardcover "option" feels like an upsell, even if if's not the case.
I'm trying to do the opposite and keep my profit 'uniform' regardless of format, rather than inflate my profit just for the Hardcover (when backers still have the additional cost of Printing and Shipping), yet still give physical backers the PDF for 'free'.
The hardcover costs $83 = $40 (paid in Kickstarter) + $37 (Printing) + $6 (Standard Shipping in USA)
I get $40 (from the Kickstarter) then DrivethruRPG get $43 (after the Kickstarter)
My point is I don't understand why I should charge backers more for the Hardcover (+PDF) when they still have to pay $43 to DrivethruRPG.
The matter is a tad confusing I'll grant you. I have noted other Kickstarters (also using DrivethruRPG for fulfillment) add +$10 to the Hardcover + PDF to differentiate the price from just the PDF price.
Should I do it that way?