WotC Hasbro Bets Big on D&D

During today's 'Hasbro Fireside Chat', Hasbro's Chris Cocks, chief executive officer, and Cynthia Williams, president of Wizards of the Coast and Digital Gaming mentioned D&D, and about betting big on its name. This was in addition to the Magic: The Gathering discussion they held on the same call.

Hasbro.jpg


The following are rough notes on what they said.

D&D Beyond
  • Leaning heavily on D&D Beyond
  • 13 million registered users
  • Give them more ways to express their fandom
  • Hired 350 people last year
  • Low attrition
What’s next for D&D
  • Never been more popular
  • Brand under-monetized
  • Excited about D&D Beyond possibilities
  • Empower accessibility and development of the user base.
  • Data driven insight
  • Window into how players are playing
  • Companion app on their phone
  • Start future monetization starting with D&D Beyond
  • DMs are 20% of the audience but lions share of purchases
  • Digital game recurrent spending for post sale revenue.
  • Speed of digital can expand, yearly book model to include current digital style models.
  • Reach highly engaged multigenerational fans.
  • Dungeons and Dragons has recognition, 10 out of 10
  • Cultural phenomenon right now.
  • DND strategy is a broad four quadrant strategy
  • Like Harry Potter or Lord of the Rings or Marvel
  • New books and accessories, licensed game stuff, and D&D Beyond
  • Huge hopes for D&D
What is success for the D&D Movie
  • First big light up oppourtunity for 4th quadrant
  • Significant marketing
  • They think it’ll have significant box office
  • It has second most viewed trailer at Paramount, only eclipsed by Transformers
  • Will be licensed video games, some on movies
  • Then follow up other media, TV, other movies, etc.
  • Bullish on D&D.
 
Last edited by a moderator:

log in or register to remove this ad


log in or register to remove this ad

Zaukrie

New Publisher
Fancy 3d dice with roll physics to toss around on the mobile app? Character sheet skins? Digital miniatures to use on the VTT? Some kind of character/world organizer?
Which are totally optional to the game, and don't impact those that don't want them at all. Other than WotC makes more money and keeps the game alive, which, I don't know, sounds good?

Look, I'm not a fan of big companies....but this constant "the world is ending for DnD as we know it" sucks. All they've said over and over is that the brand is awesome and they want to make more money. That's, you know, a really good message from a big company.
 

Whizbang Dustyboots

100% that gnome
That’s generally what “recurrent spending” is code for, yeah.
I hear it most often in regards to subscription revenue, which DDB is already getting from me, recurrently.

I don't think I've bought any of their dice, though, since I find the integration of their dice with Discord to be less than ideal. (We just use the Dice Maiden bot.)
 

Alzrius

The EN World kitten
That guy would make a negative video if he was told Hasbro was sending him $1 million tax free.

"Think of the paper cuts!"
You know, I honestly don't understand why some people think that the video I posted is "clickbait" (or otherwise excessively negative), as that seems to presume no legitimate points are being raised.

I disagree, I think that there are legitimate points made in that video, and that we're seeing some of them (not all of them) verified - or at least sound like they're being verified - in the Cocks/Williams chat. The big one being how it sounds like micro-transactions on the D&D Beyond VTT are now in the works.

The only thing that makes sense to me is that some people have a desire to protect the companies they like from criticism (similar to how they would for family members), which I can understand even if I don't agree with it.
 

Zaukrie

New Publisher
You know, I honestly don't understand why some people think that the video I posted is "clickbait" (or otherwise excessively negative), as that seems to presume no legitimate points are being raised.

I disagree, I think that there are legitimate points made in that video, and that we're seeing some of them (not all of them) verified - or at least sound like they're being verified - in the Cocks/Williams chat. The big one being how it sounds like micro-transactions on D&D Beyond are now in the works.

The only thing that makes sense to me is that some people have a desire to protect the companies they like from criticism (similar to how they would for family members), which I can understand even if I don't agree with it.
The only thing that makes sense to me is that some people are afraid all the time, and think Hasbro is killing their toys.
And that negative videos get clicks for some reason.
 

Whizbang Dustyboots

100% that gnome
You know, I honestly don't understand why some people think that the video I posted is "clickbait" (or otherwise excessively negative), as that seems to presume no legitimate points are being raised.
Because we've watched his other videos. He's a clown. Cite someone else.

Even if, this time, the stopped clock is right, he's a bad person to claim has some expertise.

His expertise is making frowny faces and giving the thumbs-down in his YouTube thumbnails.
 

Incenjucar

Legend
I certainly agree that they could be making a lot more money with D&D, but there are many means to do so. Licensing, random merch, animation, live action, cosplay materials, events, marketing events, toys, posters, clothes, manga, video games, etc.

Books, maybe.

Licensing is probably the safest avenue for gains vs. risk. Tons of creatives out there who would love to make something along the lines of Vermintide.
 

darjr

I crit!
You know, I honestly don't understand why some people think that the video I posted is "clickbait" (or otherwise excessively negative), as that seems to presume no legitimate points are being raised.

I disagree, I think that there are legitimate points made in that video, and that we're seeing some of them (not all of them) verified - or at least sound like they're being verified - in the Cocks/Williams chat. The big one being how it sounds like micro-transactions on the D&D Beyond VTT are now in the works.

The only thing that makes sense to me is that some people have a desire to protect the companies they like from criticism (similar to how they would for family members), which I can understand even if I don't agree with it.
Oh and here we go.

Valid points in service to blatant self serving falsehoods are not usually worth pointing out.
 


Umbran

Mod Squad
Staff member
Wow. 20%? So for every 1 DM there's 5 players, not 10.

20% is one GM for every four players.

That does not track.

Does not track... with what? Your personal impressions?

Maybe they're basing this off something they have, like D&D Beyond data that doesn't actually include the whole fan base.

The whole fanbase is nigh impossible to get data from.

Anyone translate that to English?

Not so that we can tell exactly what they mean - broadly, it will mean that in the digital space, you'll have things to spend money on past your initial buy-in. Microtransactions in videogames are an example.
 

Galandris

Foggy Bottom Campaign Setting Fan
I'm glad I've banned phones at my table. Too distracting for players. I just hope that the ones buying green hair for their online mini will finance products I'll be interested in. I fear it won't be the case (but I am willing to buy pdfs).
 


Whizbang Dustyboots

100% that gnome
I certainly agree that they could be making a lot more money with D&D, but there are many means to do so. Licensing, random merch, animation, live action, cosplay materials, events, marketing events, toys, posters, clothes, manga, video games, etc.

Books, maybe.

Licensing is probably the safest avenue for gains vs. risk. Tons of creatives out there who would love to make something along the lines of Vermintide.
Licensing is definitely under-utilized and easy way to open up the money faucet, although obviously, you need a responsible person controlling the tap.

Given their forays into online presentations, I wouldn't be surprised if they had a for-pay online convention experience at some point. I really, really enjoy playing online at GenCon Online, but have found the WotC organized online play to be a confusing mess with too few opportunities to really play with other people. I would 100% participate in online games more if WotC offered a better way to connect with gamers and could guarantee an experience at lest as good as GenCon Online delivers. (Everyone pays a nominal fee to play, which means very few players flake out and most of them, over the dozen or so games I've played in the last three years, play well with others.)
 


Umbran

Mod Squad
Staff member
The only thing that makes sense to me is that some people have a desire to protect the companies they like from criticism (similar to how they would for family members), which I can understand even if I don't agree with it.

Mod Note:
If you are going to stoop to accusing folks of being fanboys, or otherwise not being as reasonable as you are, you can leave this discussion now. Because a repeat will get you tossed.

That goes for everyone - treat each other with respect, or take a hike. Taking your fears and frustrations out on fellow gamers is not acceptable.
 




Steel_Wind

Legend
Microtransactions?
Yeah, they are there in DDB if you want to purchase just small pieces of content, here and there.

From my perspective, I switched from a game of PF1 and PF2 (where all of my players had purchased PDFs and often physical books) over to 5e, where only a few players had a 5e PHB.

So I bought a bunch of stuff on DDB and shared it with my players after paying the subscription fee to do that. My guess is that they see an untapped market of money there. How they will achieve that is unknown. It might be fore extra on DDB or via VTT -- it might be a simple charge of $5 per 6 months to be able to RECEIVE books shared via subscription.

I guess we'll see in the fullness of time.
 

darjr

I crit!
I'm not a big fan of the dice. Nor the backgrounds of sheets or the character frames.

While I wouldn't mind them doing more of that, I'd mostly ignore it. Other than what they are doing now on dndbeyond I'm not sure what else they could do.

Mini's? OK maybe. But I'm not a fan of the 3d tabletop anyway. I get tokens now via avrae. Will I get the mini's for an adventure? A generic set? This area leaves me with a lot of questions.
 

Visit Our Sponsor

Latest threads

An Advertisement

Advertisement4

Top