Snap! Players needed an excuse to send an NPC out the other day. They decided some sort of irresistible invitation was needed, but couldn't think of anything enticing enough in the area.
A little light seeding - a fire near the local wildlife bazaar to throw up ideas, a meeting with their old chef mate and a request for a loan to remind the players they're fairly loaded - and they decided to set up an adventure holiday company catering for the rich and unpleasant.
The NPC received a complimentary invitation to spend 48 hours evicting peasants from their crofts, preparing a delicious looking but vile meal for kids who burst into tears, putting glue on pensioners' seats without them noticing and so on.
Half the players welcomed the NPC and others, while the rest went raiding her pad. The players running the events realised they could off the NPC once she'd 'relaxed', but she was having such a good time that she asked, then demanded, to be allowed to invest in a nationwide chain of adventure camps for the rich and demented.
No idea what's next, but it's a sweet balance right now, as the players have lots of choices/ opportunities to chew on and text about over the week, and there's always the chance the NPC will get wise to them somewhere down the line.