Snarf Zagyg
Notorious Liquefactionist
Eldritch Blast, while mechanically solid, plays no part in why I love the Warlock class so much.
BINGO! The class and mechanics are awesome. Really, it's one of my favorites ... if not my favorite, certainly at the top.
They do set it up so EB is incredibly attractive, and either you go "all-in" with it (and invocations) or you don't.