This is just quick and dirty (see what I did there?), but here ya go...I need some quicksand for this weekend.
Any suggestions on how to make the rules for such a hazard?
Not sure, just was basing it off of a sample level 4 lurker in the DMG. It's a burst attack, so the idea is that once the surface of the quicksand is disturbed it rapidly liquifies so everyone standing in 3x3 is effected.How does the "Sustain Standard" work, given that the attack is a standard? Does that mean only one person can fall in at a time?
That would be a mean DM. You could introduce a mechanic to determine when the drowning happens, or you could just wing it dramatically...which seems to be the whole "schtick" or quicksand in an encounter. It's the suspense of "can we get these baddies off our back in time to rescue our buddy who just went under?"Also, I'm not sure how I feel about the person pretty much going 'you're immobilized this round, and next round, you start drowning'.
Sounds fun - sucks to be the players.To give a little more information, this hazard will be in place in a general area with an assassin vine. It uses the watery sand as a source of water, and enjoys those that decompose in the sand, even going so far as to snag people who try to snag creatures close by, or those that try to escape.
And there will be one to two insubstantial, flying demons in the fight.

(Dungeons & Dragons)
Rulebook featuring "high magic" options, including a host of new spells.