Heroes of the Borderlands Starter Set Price Point Revealed

This new Starter Set is twice as expensive as previous ones.
heroes of borderlands 1.jpg


The new Heroes of the Borderlands D&D boxed set will be significantly more expensive than past Starter Sets. Pre-order pages up on D&D Beyond and Amazon confirm that the new Starter Set, made to introduce the new version of 5th Edition rules to newcomers, will cost $49.99. Previous starter sets, such as the Essentials Kit or the Dragons at Stormwreck Isle, had much lower price points ranging from $19.99 to $24.99.

One reason for the price increase is that the new Starter Set will contain many more components than previous Starter Sets. A trailer (seen below) shows off many of the cards, tokens, and handouts that are included in the boxed set in addition to the standard quickstart guide and character sheets. Per Amazon, the new Starter Set will contain 3 adventure booklets, 8 character class boards featuring iconic D&D classes, 1 quick-start guide, a reference booklet, 5 in-world immersive handouts (including a tavern menu and shop catalogs), 9 double-sided poster maps, a combat tracker, 11 dice, 210 game cards (including spells, magic items, and equipment), and 273 tokens (including monsters, terrain, and resources).

One twist for this new boxed set is that it will include tiles that will add a modularity to character creation. Players will choose their background and class and then build a character sheet using corresponding tiles.

Hasbro also previously stated that the Starter Set was produced in China, so the increased price could be impacted by the current tariffs imposed by the US on foreign-made goods.


The new Heroes of the Borderlands Starter Set will be released on September 16th, 2025.
 

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Christian Hoffer

Christian Hoffer


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I mean, it was a "large soda and popcorn" :LOL: If I had a family of four they would be getting the D&D starter set instead lol.
Hey when the price difference between a small and a large is 50 cents, go big or go home!

It is a shame when taking a family of 4 to the movies a couple of times a month could make the payments for a media room.
 

I just double-checked the contents of the box. This thing is STACKED.

It's definitely still a "loss leader" (in that WotC did NOT put a "regular" mark-up from their cost of putting it together).

$50 is a DEAL for what's in there.

I understand that it's not for everyone, and many people will have to weigh its price against more important things in this (very expensive) day and age, but IMO it's a very very well conceived product. I hope it's execution is as good as its conception!
 

I find handouts and manipulatives useful in moderation, but they can quickly get overwhelming. This set will therefore probably not be for me. But I would like to read through the adventure, if only to see how they decide to update the classic. Maybe the digital version will suit my needs better, though it feels weird to say as someone who prefers physical media.
 


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