To be fair, D&D's always been popular grist for video games. I count 45 officially licensed games from 1981-1998 and 8 collections in the same time frame. Source: List of Dungeons & Dragons video games - Wikipedia, the free encyclopedia
That's part of my point. The computer gaming thing has always been big, and its only going to get bigger, especially since videogaming has a slightly longer and less controversial history (though some of the more violent games of the past decade or so- especially FPS types- have changed that a bit) than RPGs do.
Coupled with the rise of online subscription computer gaming which turns each gamer's 1 time $50 expenditure into a $50 sale plus a long term stream of revenue and you've got a serious cash cow. And they've hardly touched traditional D&D settings.
Now, to the hardcore gamer, that sounds a lot like the current situation for P&P games. You spend money on your core rulebooks and by supplements every month or so.
The differences are these:
1) With a P&P game, you may or may not make a gaming purchase in the next month. Heck, there may not even be something for you to purchase next month- supplements take time.
In contrast, an online gamer will pay that subscription like clockwork.
2) The online gaming market is many times the size of the P&P hobby. Even if you had every P&P gamer who liked your massively successful RPG buying every supplement for that game your company produced, its probable that a massively multiplayer online game with a moderate following would generate greater revenues...even more if it were based on that same RPG.
Erm... I don't really see what other properties this model would be viable for. There are a few subscription-based Magic websites out there run by third parties, but that's about it. Hasbro has few properties which can be meaningfully expanded by a PDF or other electronic document alone; pretty much everything requires physical artifacts of some variety.
There may not be something out there right now, but if the DDI proves to be a moneymaker, Hasbro will start to design products with that model integrated into them from step 1.
That doesn't mean they'll be successful.
But as we all know, unless/until a new business model proves to be a success in only one unique case, business will try to recapture that success time and time again.
Remember how many CCGs came out in the 5 years after M:tG swept through gamestores like a wildfire? How many are there now? How many successful CCGs are left over from the initial boom? M:tG proved to be a non-unique, successful business model, emulated many times over.
The same could be said of 900 numbers.
DDI may yet prove to be an emulatable business model as well.
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