How do I make a Scarred Lands campaign feel like a Scarred Lands campaign?

[Nightfall]

And Ruined has one of the best SL story hours going too.

 

[Ruined]

Thanks for the plug, Nightfall. For once I will shamelessly draw attention to the Story Hour. In the installment I posted today, our PCs investigate the Last Watchtower, and ... well, you just have to read it. =)

 

[Nightfall]

Will do Ruined.

 

[Sir Elton]

My best advice is to make it your own.

 

[Nightfall]

Yeah but it helps if I assist.