Small indie publishers still managed to write and publish their books long before the advent of AI. So if the cries of "what about the little guy?" sound a bit like a manufactured problem, it's because it is. I think generative AI is destroying these indie publishers, not helping them, and it was never an accident.
First, genAI prices out human creators, then inserts itself as the only viable alternative. It looks like these two things are already happening, judging by the people in this thread who say they have no choice but to use genAI to produce their work.
Now as this poll shows, consumers clearly don't want AI-generated products: most people reject it purely on principle, and absolutely nobody believes it adds any value. So now, smaller indie publishers are left with an impossible choice: either they use genAI to produce something that won't sell, or they hire writers/editors/artists and pay them out of pocket (and hope to break even.)
It gets worse: there are still no laws or regulations currently in place to protect creatives or their work. Should someone ever create something original without the use of genAI, and it manages to sell enough to turn a profit, bad actors will just buy it and feed it to the algorithm to make AI "better." Those good sales will not be good for very long.
Small indie publishers keep touting genAI as a useful tool. I guess a wrecking ball is a type of tool...