diaglo said:i want a bag of 100 for $1. like i can buy any other plastic army man.
to me they aren't any better, in fact they are worse due to the random nature, than the plastic army men.
By my estimates it probably costs WOTC about 10 cents per figure to manufacture them. While I too think they should do some non-random sets at a low cost, I don't see them having the wider general market those plastic, single-color army men do which is why they're going to cost more. The D&D mini's are very niche-specific.
Of course they could still do things like dinosaurs, animals, spiders and other insects in a more mass market fashion and sell them through places like Walmart. That would give them another source of income and allow those of us who want a few packs of things like that to get them inexpensively.